Ranieri began working in photography in his early teens after leaving his native country of Venezuela and moving to California. Later he worked for B & H in New York where he learned about the inner workings of many cameras including, Canon, Nikon, and Sony. It is here in New York that he began his Professional Photography Career Shooting many weddings and honing his skills.

He moved to Miami after marring and began working in Miami Beach for Sony at Best Buy where he earned top sales man consecutively from 2012- 2016. He transferred to Sony Latin America in 2016 and traveled extensively training and supporting digital imaging throughout Latin America.

Today he is a Sony Photo Specialty Territory Manager covering the entire south east of the united States.